The logo. A stylised abstract QR Code with the word and the sub heading: Information on tap!

QR Codes for Gyms – The FULL Potential Revealed

QR codes may have reached the fitness industry as a method of getting people through the door into a gym. But there are a lot more uses for QR codes for gyms than just access control.

So grab your towel, warm up and join us as we take a whistle-stop tour around the exercise studio, highlighting ideas along the way of how you could be harnessing the power of the little black and white scannable square to give more to your members, and get more out of your marketing.

Equipment tutorials

New member or new piece of equipment, the fact remains it’s not easy finding your way around an alien machine.

Not everyone likes to ask for help. So if there’s a ‘scan me to learn how I work’ QR code stuck to the machine, you can guarantee it will be a welcome feature.

The great thing about QR codes is that they can share any type of media, from text-based instructions to images and video. So gym-goers can choose their preferred learning style, and get to know the ins and outs of the machine and how to get the most out of it before they get stuck into their workout.

Workout suggestions

Members will love being able to access workout suggestions at the various stations around the gym courtesy of a quick scan of a workout QR code.

Again, these can be video or image based, with a choice to cover all levels, from beginner to pro, and to suit a variety of fitness goals, from fat loss and enhanced flexibility and balance, to toning and muscle building.

You could also set challenges to help keep members motivated, for example steps taken, miles covered walking, running, rowing or cycling, or calories burnt.

Join a fitness class

Looking to recruit new members to your fitness classes?

Whether it’s circuit training, HIIT, yoga, Pilates, spin or Zumba, a poster advertising the class with a ‘scan to learn more and book your place’ fitness QR code will engage members instantly. And if they have to pay for the class, they can do so via the code too using their preferred payment platform. Instant hit!

Membership upgrade

If you’re looking to upsell and get members to buy into the wider benefits of your gym, such as free fitness classes, a dedicated personal trainer, access to the pool, etc. then there’s plenty you can do to support your marketing campaign using a gym QR code.

Scanning a code could take members to a menu of add-ons, or higher tiers of membership. You could use a limited time offer to capture their attention there and then, and the QR code makes it easy to sign up and pay instantly on the spot.

Get more social media followers

Social media QR codes take people straight to your platforms in a simple scan. No messing about searching for you manually, it’s literally bang and they’re there.

It’s hugely beneficial to build your following and create a brand-loyal army who will kindly do some of your marketing for you. So making it easy for members to follow you using a QR code is a no-brainer!

Ready to harness the full potential of QR codes for gyms?

Bangl QR codes for gyms offer countless benefits. From enhancing the member experience to unleashing all sorts of marketing opportunities, there’s a lot to admire about this little black and white square.

Bangl QR codes are dynamic, multilingual and completely customisable. So you can update them any time without having to replace the actual code. Anyone can access the information behind them in their native language. And you can totally make them your own.

And our simple pricing plans are breath of fresh air too.

One last thing... at Bangl, reducing the paper waste crisis and making a contribution to global sustainability is important to us. And that’s why we’ve chosen to reward our customers by planting two trees on your behalf for every Bangl purchased.

First published: 11th August 2023 | Author: Anthony Kirrane.
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